Swiss made Rolex replica watches‘ new flagship on Old Bond Street opens to the public today, with the store’s operator, Watches of Switzerland Group, hoping for an orderly queue rather than a MoonSwatch-style scrum.

Flippers have moved on since the heady days of 2021 into 2022, when acquiring any new UK AAA Rolex fake watches guaranteed a quick profit on the secondary market as prices soared to two- or even three-times their retail values.

Falling prices since the spring of 2022 have not only made it harder to flip for a quick win, they have also pushed many speculators into financial distress.

High quality replica Rolex watches‘ authorised dealers have also become more skilled at weeding out investors from genuine customers, mostly by focusing on building clients’ collections over acquiring new punters.

But a high profile opening of a much-trailed Rolex megastore could bring these traders out of retirement in the belief that the Bond Street showroom will have hot Rolex copy watches for sale, which continue to trade at over-retail prices on the secondary market — available to walk-ups.

Watches of Switzerland is one step ahead of the issue and will look to limit any disruption by capping the number of people in the store at any one time to around 40.

Even with a ratio of one member of staff to each customer, there will be ample room within the 7,200 square foot showroom spread over four floors.

If a significant queue builds up, staff will take names and allocate appointments for later in the day using a restaurant-style booking system.

Officials say the system will also be in place over this weekend, when traffic to the store is expected to peak.