This is true when it comes to Roger Federer, who has endorsed ultra-luxury Rolex watches since 2006. Earlier this week, the top Swiss watch maker released the new cheap fake Rolex Explorer II ad featuring the 20-time Grand Slam champion.

Federer has been the highest-paid tennis player for decades—he pulled in $90 million between 2020 and 2021, and re-upped his top quality copy Rolex deal in 2016, which is estimated to be around $8 million a year. His impressive portfolio includes Rolex, Credit Suisse, Barilla Mercedes-Benz, shoe company On, Wilson and apparel brand Uniqlo—a 10-year-deal $300 million dollar deal, which he signed in 2018.
Next week, Federer will begin his Roland Garros campaign as he aims to capture his second title in Paris—having last won there in 2009. The 2019 semifinalist—lost to 13-time tournament champion Rafael Nadal—has not lifted a major trophy since the 2018 Australian Open.